The Electric Epoch.
As all the leaders of the Electric market pursues the SUV and sedan vehicle segments, Audi needs a new vehicle segment personal to its own brand to set the E-tron brand apart. Given that Audi’s electric platform is shared with Porsche, who’s about to release the Taycan Cross Turismo variant, it makes sense to follow suit with a wagon that isn’t just a new silhouette. It needs to bring the utility and unexpected performance that has made the RS6 Avant a legend. A daily driver than can go faster on the track than vehicles that are a ton lighter with no headroom.
The Audi Lifestyle
Practical Affluence
High versatility mainstream > flashy exotics
Premium Professional
Use technology as life enablers, enhancing mobility & flexibility.
Quattro Stance
Architectural
Electric Language
The Asthetic.
The architecture of the wagon resembles stacked wedges. While the top wedge goes from slim to thick to symbolize an aerodynamic volume with extra storage at its tail, the bottom wedge goes from thick to thin, representing the tall mouth to breathe in and the thin battery floor that runs the length of the vehicle
The traditional Audi grill is merged with the graphics of the hood and elongated to the sides, allowing the real air intake to be lowered to reflect that air isn’t flowing to an engine.
The rear retains the hexagonal geometry, as if the volume is a hexagonal extrusion from front to rear. The overall gesture of the lines are also more perpendicular and emphasizing size.
The Model.
The Final Design.
